What is an advantage personal selling has over other forms of promotion?
a. It is easier to vary the message according to what the customer needs to know with personal selling.
b. Personal selling is less expensive on a per contact basis.
c. Personal selling is better for convenience products
d. It is easier to direct the marketing effort to disgruntled customers with personal selling.
Ans: a. It is easier to vary the message according to what the customer needs to know with personal selling.
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