Why would a MPR professional include a FAQ in a press kit that already contains a fact sheet?
What will be an ideal response?
FAQs can supplement or replace the fact sheet because a FAQ list includes questions about the subject of the press kit that may be of interest to connectors. The answers in a FAQ illustrate how the firm or its products solve a problem or otherwise bring value to the connector's audience. The construction is almost identical to that of a fact sheet except that the FAQ is in question-and-answer format.
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Which of the following is true of optional-product pricing?
A) It involves capitalizing on low value by-products. B) It involves pricing products that can be added to the base product. C) It is used to price a company's main product. D) It involves setting geographically-specific prices. E) It is used to price products that must be used with the company's main product.
________ is a tool used by many firms to differentiate and discriminate between suppliers
A) Supplier estimation B) Supplier segmentation C) Supplier differentiation D) Supplier assessment E) Supplier evaluation