Much of the most critical communication between a company and its customers is about
A) production issues.
B) quality issues.
C) unique problems that may arise.
D) routine matters.
E) personnel issues.
Answer: D
Explanation: D) Much of the vital communication between a company and its customers is about routine matters, from product operation hints and technical support to refunds and order glitches. These messages fall into two groups: routine requests, in which you ask for information or action from another party, and a variety of routine and positive messages.
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Educational seminars are most likely a good source of prospects because:
A) people who pay for a seminar will buy product B) salespeople need help conducting demonstrations C) most seminar attendees are referrals D) product benefits and features can be showcased E) salespeople can build a close into the keynote speech
Introductions are more formal in the United States than in Germany
Indicate whether the statement is true or false.