Educational seminars are most likely a good source of prospects because:
A) people who pay for a seminar will buy product
B) salespeople need help conducting demonstrations
C) most seminar attendees are referrals
D) product benefits and features can be showcased
E) salespeople can build a close into the keynote speech
D
Business
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________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics
A) Benefit B) Occasion C) Geographic D) Demographic E) Psychographic
Business
Most companies tend to compete with distant competitors that are typically unlike them, rather than with close competitors
Indicate whether the statement is true or false
Business