Which of the following is true about global products?
A) They always carry the same name and image from country to country.
B) They are offered in every world region at every stage of development.
C) They are a symbol about which customers have beliefs and perceptions.
D) They are exclusively used as an umbrella for introducing new products in the market.
B
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DB bank is launching a new investment product targeting senior citizens in the U.S. The company decides to use direct marketing for selling the product
What direct marketing strategy would allow the company early testing and response measurement of the product?
The Pension Benefit Guaranty Corp does not
A) insure defined pension benefits. B) help pensions locate benefits in terminated plans. C) require firms to adequately fund promised defined benefits. D) set standards for minimum benefits.