DB bank is launching a new investment product targeting senior citizens in the U.S. The company decides to use direct marketing for selling the product
What direct marketing strategy would allow the company early testing and response measurement of the product?
The company can use direct mails to communicate with prospects. It permits target market selectivity, can be personalized, is flexible, and allows early testing and response measurement.
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Martin Aerospace is currently operating at full capacity based on its current level of assets. Sales are expected to increase by 4.5 percent next year, which is the firm's internal rate of growth. Net working capital and operating costs are expected to increase directly with sales. The interest expense will remain constant at its current level. The tax rate and the dividend payout ratio will be held constant. Current and projected net income is positive. Which one of the following statements is correct regarding the pro forma statement for next year?
A. The pro forma profit margin is equal to the current profit margin. B. Retained earnings will increase at the same rate as sales. C. Total assets will increase at the same rate as sales. D. Long-term debt will increase in direct relation to sales. E. Owners' equity will remain constant.
In a bilateral contract, a party who makes a promise that benefits a third party is a promisor
Indicate whether the statement is true or false