Discuss how marketers may be able to reduce postpurchase cognitive dissonance
What will be an ideal response?
Marketers should try to improve after-sale communications, providing evidence and support to help consumers feel good about their purchases.
Business
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Identify three ways that companies can collect secondary data
What will be an ideal response?
Business
It was fortunate that the project budget included contingency funding; the top manager had not foreseen that the project would need the services of their elite slide rule squad in more than one area at the same time
Design couldn't complete their work without their services, nor could marketing, or production. Contingency funds came in handy to meet the unanticipated: A) Change in project scope. B) Abnormal project conditions. C) Consequences of Murphy's Law. D) Interaction costs.
Business