Identify three ways that companies can collect secondary data
What will be an ideal response?
Companies can buy secondary data from outside suppliers such as Nielsen and U.S. Yankelovich MONITOR. Also, companies can use commercial online databases such as Dialog and ProQuest for a fee. Companies can use Internet search engines to locate relevant secondary information sources.
Business
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Which of the following is an example of an internal source?
A) A newspaper B) An industry journal C) A memo from your supervisor D) Web-based search tools E) Experts from other companies
Business
The term "branded house" is used to describe firms like Virgin Group, that uses distinct individual brand names to cover a range of diverse service offerings in unrelated fields
Indicate whether the statement is true or false
Business