The U.S. Department of Commerce considers a business "small" if it has fewer than how many employees?

Which of the following would be considered an upstream partner in a company's supply chain?

A) a firm that resells a finished product and shares the net sales with the producer B) a firm that provides technical expertise in the production of a product C) a firm that markets a product to consumers through social media D) a firm that buys products at wholesale cost from the company E) a firm that exclusively markets a product to other businesses

What specific issues do marketing strategies help marketers determine?

A) The goals the marketing plan intends to accomplish B) The marketing objectives of what marketer will accomplish C) The mix of goods or services to fill a customer's needs or wants D) The marketing activities a business will use to achieve marketing goals E) The features that will differentiate a product from competitors