Which of the following would be considered an upstream partner in a company's supply chain?
A) a firm that resells a finished product and shares the net sales with the producer
B) a firm that provides technical expertise in the production of a product
C) a firm that markets a product to consumers through social media
D) a firm that buys products at wholesale cost from the company
E) a firm that exclusively markets a product to other businesses
B
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Steve is the Vice President of a leading fashion magazine. Every time a new batch of employees joins the company, Steve takes personal responsibility to make a presentation of the company's vision and values. He makes sure that the newcomers get acclimatized and acquaint themselves with the organization's culture. The motive behind this is to pass the same culture to all future employees and maintain and improve the spirit of the organization. In this scenario, Steve is conducting a(n) _____.
a. feedback-intensive development program b. action learning program c. socialization program d. conceptual knowledge program
The media platform most suited to convey short and personally useful stories is
A) television. B) direct mail. C) radio. D) in-store coupons. E) metropolitan daily newspapers.