The media platform most suited to convey short and personally useful stories is
A) television.
B) direct mail.
C) radio.
D) in-store coupons.
E) metropolitan daily newspapers.
C
You might also like to view...
Under the current GAAP additional depreciation due to market values in excess of book values no longer necessitates a reduction in the equity in subsidiary income (on the books of the parent) under the complete equity method
a. true b. false
As the sales manager of WGASA Corporation, a major West Coast wholesaler, it's up to you to set quotas for each of WGASA's territories. The veteran sales force tends to work autonomously with minimal supervision or required paperwork on activities. Also, salespeople have no opportunity to set prices or margins. With this type of situation you are most likely to use:
a. expense report quotas. b. dollar volume quotas. c. activity quotas. d. all of the above. e. none of the above.