What specific issues do marketing strategies help marketers determine?
A) The goals the marketing plan intends to accomplish
B) The marketing objectives of what marketer will accomplish
C) The mix of goods or services to fill a customer's needs or wants
D) The marketing activities a business will use to achieve marketing goals
E) The features that will differentiate a product from competitors
Answer: D
Explanation: D) The marketing strategy identifies the planned marketing program—all the marketing activities that a business will use to achieve its marketing goals and when those activities will occur.
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