Failure to adhere to the 30-degree rule can cause editing to feel ________

Why are advertisers failing to tap into the wealth and spending power of older Americans?

a. Older Americans are not social media-savvy b. Advertisers are obsessed with youth c. Baby boomers have well-established purchasing patterns d. A failure to understand what motivates "The Greatest Generation"

If you were constructing an audience-analysis questionnaire and wanted to learn how many of your listeners believe in extraterrestrial life, which of the following would be the best kind of question to ask?

A. fixed-alternative question B. opinion question C. scale question D. open-ended question E. leading question