Why are advertisers failing to tap into the wealth and spending power of older Americans?

a. Older Americans are not social media-savvy
b. Advertisers are obsessed with youth
c. Baby boomers have well-established purchasing patterns
d. A failure to understand what motivates "The Greatest Generation"

b

Communication & Mass Media

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There are no obstacles for people when trying to understand messages

Indicate whether the statement is true or false

Communication & Mass Media

Before Ebola patient Nina Pham had even arrived at NIH Clinical Center for treatment, what was flooding the NIH public affairs team?

a. public hysteria b. media inquiries c. government oversight d. internet rumors

Communication & Mass Media