According to Belbin's Team-Role Theory, which of the following roles describes a creative, individualistic person who advances proposals and offers new insights and creative ideas?

Before the evaluation of a PR program, one must establish a set of measurable

a) objectives. b) events. c) products. d) activities.

Which of the following is accurate, regarding "opinion" as a kind of evidence?

A. Opinions of biased authorities who base their opinions on facts are the most valuable as evidence. B. An opinion should never be considered factual. C. Dramatizing a point with an opinion lowers the credibility of that point. D. Opinions are most effective when used in conjunction with other facts or statistics.