Before the evaluation of a PR program, one must establish a set of measurable

a) objectives.
b) events.
c) products.
d) activities.

a

Communication & Mass Media

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Identify the three types of occasions for public speaking. Define each and explain how each type of occasion affects the type of speech to be given. Discuss differences between the demands of different occasions

What will be an ideal response?

Communication & Mass Media

The closing phase of an interview allows you to _____

a. ?Summarize your perspective of the interview b. ?Ask the expert open-ended questions c. ?Hold forth on your opinion of the subject d. ?Make encouraging comments such as "mm­hmm," "I see," etc. e. ?None of the above

Communication & Mass Media