If a producer is trying to break into an established market, and wants to encourage consumers to compare its product to competitors, what type of distribution channel should be used?
A) one that offers side by side comparison
B) one with reduced bandwidth
C) one that provides slotting
D) one that emphasizes individual analysis
E) one that offers technical assistance
Answer: A
Explanation: If you are a new producer trying to break into a particular market, you need to encourage buyers to consider your goods along with the products they already know about, so putting your products side by side with the competition in physical or online venues is probably the right choice.
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