The extent to which performance on a measure is related to what the measure is designed to assess is called:
A. reliability.
B. validity.
C. generalizability.
D. utility.
Answer: B. validity.
Business
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TeaTime, a manufacturer of tea, has a new product that is currently only available in stores located in China. Knowing that it has customers around the world, TeaTime advertises the product on its Facebook page and will ship the product to customers via FedEx until the product is made available for purchase in other stores worldwide. In this scenario, Facebook serves as a ______ element and FedEx serves as a ______ element in TeaTime's marketing mix.
A. promotion; place B. product; place C. promotion; product D. product; price
Business
What takes place in the Scrum process?
What will be an ideal response?
Business