If you were the risk manager of the World Trade Center buildings, what loss prevention or reduction technique could you have implemented before the 9/11/01 tragedy that might have made a significant difference in the number of lives lost?
A) Guards on the roof of each building
B) Evacuation procedures that required everyone to leave after any sign of loss
C) Stronger exterior building materials
D) Better background screening of all who were allowed to work in the building
B
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Which of the following best represents what your author's have to say about the marketing research process?
A) It is a "lock-step" process; each and every step must be followed, in order, if there is to be valid and objective research. B) Since every research project is different, there aren't enough commonalities among them to lend credibility to such a list of steps known as the research process. C) While such a list is helpful, few research projects follow the steps in the list in exact order and some research projects may even skip some of the steps. D) There should be 15 steps in the list known as the marketing research process. E) The list in your textbook is the approved list used by the MCA.
What is an explanation offered for why firms have not historically tracked stockouts very well?
A) There is no agreed upon definition of stockouts. B) There is no way to track stockouts. C) Stockouts occur after the fact. D) Stockouts are difficult to track.