Which of the following best represents what your author's have to say about the marketing research process?

A) It is a "lock-step" process; each and every step must be followed, in order, if there is to be valid and objective research.
B) Since every research project is different, there aren't enough commonalities among them to lend credibility to such a list of steps known as the research process.
C) While such a list is helpful, few research projects follow the steps in the list in exact order and some research projects may even skip some of the steps.
D) There should be 15 steps in the list known as the marketing research process.
E) The list in your textbook is the approved list used by the MCA.

C