Investors and creditors can evaluate a company by examining only one year's data

Consistent with the elaboration memory model, consumer brand knowledge in memory can be conceptualized as consisting of a brand node in memory with a variety of linked associations

Indicate whether the statement is true or false

Because Reliable Tool has only a few customers, the sales force manager wants to make satisfying customers throughout the sales process as important as making large sales

Which of the following is the best strategy for the Reliable Tool sales manager to adopt in order to motivate the sales force to focus on customer satisfaction? A) paying the sales force on a straight commission B) making commissions a large portion of each salesperson's compensation package C) creating a recognition program for salespersons with the highest ratings on customer surveys D) organizing the sales force by product line E) organizing the sales force by industry