Consistent with the elaboration memory model, consumer brand knowledge in memory can be conceptualized as consisting of a brand node in memory with a variety of linked associations

African Americans are nearly six years younger on average than other American consumers

Indicate whether the statement is true or false a. True b. False

"The difference between the service that employees are trained to provide and the service they actually deliver" is not one of the gaps in the "gap model of service quality." However, this gap can occur. When it does, the gap to which it is the most closely related is

A. the "service gap." B. the "standards gap." C. the "delivery gap." D. the "communications gap." E. the "knowledge gap."