African Americans are nearly six years younger on average than other American consumers
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
African Americans are nearly six years younger on average than other American consumers; forty-seven percent are between eighteen and forty-nine years old, which is considered the top-spending age demographic by marketers.
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According to the text, which of the following statements about the impact of the Internet on pricing strategy is true?
a. Setting prices on the Internet offers retailers few advantages. b. One area where the Internet is having a major impact on pricing is the bargaining power between buyers and sellers. c. The promise of pricing efficiency on the Internet has been realized. d. Extranets are on-line price-comparison engines.
The problem of a nonlinear relationship is detected in residual analysis by which of the following?
A) a cone pattern B) an arched pattern C) a random pattern D) an increasing pattern E) a decreasing pattern