According to the text, which of the following statements about the impact of the Internet on pricing strategy is true?
a. Setting prices on the Internet offers retailers few advantages.
b. One area where the Internet is having a major impact on pricing is the bargaining power between buyers and sellers.
c. The promise of pricing efficiency on the Internet has been realized.
d. Extranets are on-line price-comparison engines.
Ans: b. One area where the Internet is having a major impact on pricing is the bargaining power between buyers and sellers.
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