In the percent problem, "what number is 3% of 68?", the base is 3%

The cumulative repricing gap position of an FI for a given extended time period is the sum of the repricing gap values for the individual time periods that make up the extended time period.

a. true b. false

Of the seven steps involved in international advertising, _____ almost always represents the most daunting task for international marketing managers.

A. developing messages B. selecting effective media C. executing the campaign D. composing and securing a budget E. specifying the goals of the communication