Of the seven steps involved in international advertising, _____ almost always represents the most daunting task for international marketing managers.
A. developing messages
B. selecting effective media
C. executing the campaign
D. composing and securing a budget
E. specifying the goals of the communication
Ans: A. developing messages
Business
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American Express asking its members to upgrade from Gold to Platinum card is an example of:
A) cross-selling. B) reselling. C) upselling. D) mass selling.
Business
At an interest rate of 10% it will take approximately how many years to double your investment?
A) Less than five years B) Between 7 and 8 years C) Between 9 and 10 years D) More than 10 years
Business