Which of the following best describes conservative, conventional people whose beliefs revolve around family, church, community, and their country?

Which of the following is true of satisficers?

a. They are customers that are generally found in the consumer market. b. They consider numerous suppliers and study all proposals carefully before selecting one. c. They place orders with the first supplier that fulfills their requirements. d. They contact both familiar and unfamiliar suppliers when they need to purchase a product.

If you choose to do a telephone survey attempting to find out what people are looking for in terms of a product or service you sell, you are segmenting your market by:

A. behaviour B. geography C. demography D. personality E. psychographics