Which of the following is true of satisficers?

a. They are customers that are generally found in the consumer market.
b. They consider numerous suppliers and study all proposals carefully before selecting one.
c. They place orders with the first supplier that fulfills their requirements.
d. They contact both familiar and unfamiliar suppliers when they need to purchase a product.

ANSWER: c

Satisficers are business customers who contact familiar suppliers and place orders with the first one to satisfy product and delivery requirements.