If you choose to do a telephone survey attempting to find out what people are looking for in terms of a product or service you sell, you are segmenting your market by:
A. behaviour
B. geography
C. demography
D. personality
E. psychographics
Ans: A. behaviour
Business
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The most critical aspect in determining the acceptability of a capital budgeting project is the impact
the project will have on the company's net income over the projects entire useful life. Indicate whether the statement is true or false
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