Many large national and international trade shows are losing customers to niche shows

The likelihood that borrowers are ill and would not be able to make interest and principal payments is an example of:

a. interest rate risk b. credit (default) risk c. liquidity risk d. capital adequacy risk

Identify the marketing technique Sega is utilizing when they charge an extremely low price for their "Play Station" and make up the lower margin on the base unit by higher margins on game sales

a. product diversification b. strategic alliance c. aggressive sole provider d. aggressive product positioning e. passive product positioning