Identify the marketing technique Sega is utilizing when they charge an extremely low price for their "Play Station" and make up the lower margin on the base unit by higher margins on game sales

a. product diversification
b. strategic alliance
c. aggressive sole provider
d. aggressive product positioning
e. passive product positioning

c

Business

You might also like to view...

Public utilities are considered to be legal monopolies

Indicate whether the statement is true or false

Business

Which of the following is considered a strategy for timing the market and adding value to actively managed portfolios?

a. Time the markets by shifting between different types of securities based on market forecasts and estimated risk premiums. b. Shift funds between the various equity sectors, industries, investment styles, etc., in order to take advantage of the "hot" concept before the remainder of the market does. c. Individual stockpicking in order to buy low and sell high. d. Choices a and b only e. All of the above

Business