Deception is form of

Ivy Lee, an early public relations practitioner, encouraged his clients to deal with negative publicity by

A) spin mastery and releasing counteracting positive stories. B) aggressively denying the problem. C) stonewalling and refusing to talk with reporters. D) telling the truth while putting a human face on their organization and its accomplishments.

A media effects theory that suggests that media consumers have different purposes for media and that they derive different gains or rewards from it is termed

A. uses and gratifications theory. B. hypodermic needle theory. C. cultivation theory. D. agenda-setting theory.