Ivy Lee, an early public relations practitioner, encouraged his clients to deal with negative publicity by
A) spin mastery and releasing counteracting positive stories.
B) aggressively denying the problem.
C) stonewalling and refusing to talk with reporters.
D) telling the truth while putting a human face on their organization and its accomplishments.
Answer: D
Communication & Mass Media
You might also like to view...
The most effective way to improve one's style is to practice a few skills at a time, gradually
integrating more and more strategies into your repertoire of skills. Indicate whether the statement is true or false
Communication & Mass Media
When I think of Jane as the ideal friend, I am using
What will be an ideal response?
Communication & Mass Media