A media effects theory that suggests that media consumers have different purposes for media and that they derive different gains or rewards from it is termed
A. uses and gratifications theory.
B. hypodermic needle theory.
C. cultivation theory.
D. agenda-setting theory.
A
Communication & Mass Media
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Which of the following factors should you consider before, rather than after, a conflict?
A) whether or not you need extra space when upset B) whether or not people need a cooling-off period C) the fight strategies that aggravated the situation D) the beliefs you hold that might need to be reexamined
Communication & Mass Media
The speaker's examination of audience characteristics to determine the most appropriate means of motivating listeners to participate in the speaker's concerns is called _________________
Fill in the blank(s) with correct word
Communication & Mass Media