The idea that machines and their development drive economic and cultural change is
A. manifest destiny.
B. technological despotism.
C. latent destiny.
D. technological determinism.
Answer: D
Communication & Mass Media
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The technique of sampling the ideas of the audience before and after a campaign is used in the measuring of audience
a. attitude. b. awareness. c. action. d. evaluation.
Communication & Mass Media
_____ is the background, knowledge, attitudes, experiences, and philosophies a speaker shares with an audience.
a. Proximity b. Common ground c. Generic language d. Specific language
Communication & Mass Media