The idea that machines and their development drive economic and cultural change is

A. manifest destiny.
B. technological despotism.
C. latent destiny.
D. technological determinism.

Answer: D

Communication & Mass Media

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The technique of sampling the ideas of the audience before and after a campaign is used in the measuring of audience

a. attitude. b. awareness. c. action. d. evaluation.

Communication & Mass Media

_____ is the background, knowledge, attitudes, experiences, and philosophies a speaker shares with an audience.

a. Proximity b. Common ground c. Generic language d. Specific language

Communication & Mass Media