The technique of sampling the ideas of the audience before and after a campaign is used in the measuring of audience
a. attitude.
b. awareness.
c. action.
d. evaluation.
A
Communication & Mass Media
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According to Burgoon?s expectancy violations model, a person seen as attractive, credible, and
of high status, is viewed as what type of communicator? A) competent B) rewarding C) trustworthy D) immediate
Communication & Mass Media
The special-occasion speech, given at or near the beginning of a meeting or a conference, which sets the theme and tone is a
a. speech of introduction. b. tribute c. keynote address d. report
Communication & Mass Media