Which of the following is NOT a popular search engine for interpersonal communication research?

a. COMSearch
b. Communication and Mass Media Complete
c. PsycINFO
d. Google Scholar

A

Communication & Mass Media

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An organization approached a PR firm to design a campaign for its new product launch. The firm wanted to know details about the product and the organization before it committed to the proposal

Which step of the public relations process is the firm currently in, and why? a) Research and analysis; because the firm is seeking input that will help it determine the extent of the PR opportunity that the organization possesses b) Communication; because the firm is communicating with the concerned personnel about how their previous product was marketed c) Feedback; because the firm is getting feedback about the organization from the employees d) Assessment and analysis; because the firm is analyzing and assessing the image that the organization has among the public

Communication & Mass Media

In a radio news story, this is usually put first:

a. lead story b. active verbs c. slug d. attribution e. byline

Communication & Mass Media