In a radio news story, this is usually put first:

a. lead story
b. active verbs
c. slug
d. attribution
e. byline

.D

Communication & Mass Media

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The nation’s first publicity firm, the Publicity Bureau, was founded in Philadelphia in the early 1800s

True. False.

Communication & Mass Media

Why is it important to avoid technical language when giving an informative speech to a general audience? Provide a brief example illustrating how the use of technical language could reduce the effectiveness of an informative speech.

What will be an ideal response?

Communication & Mass Media