An organization approached a PR firm to design a campaign for its new product launch. The firm wanted to know details about the product and the organization before it committed to the proposal
Which step of the public relations process is the firm currently in, and why?
a) Research and analysis; because the firm is seeking input that will help it determine the extent of the PR opportunity that the organization possesses
b) Communication; because the firm is communicating with the concerned personnel about how their previous product was marketed
c) Feedback; because the firm is getting feedback about the organization from the employees
d) Assessment and analysis; because the firm is analyzing and assessing the image that the organization has among the public
a
You might also like to view...
When you try out performance ideas that came to you during your literary analysis, it is which category of "Analysis through Performance"?
A. playing B. testing C. choosing D. presenting
You have a biology professor who has done a great deal of research on inherited diseases. You want to speak on one of these diseases. Interviewing your professor would be a good way to collect expert testimony.
Answer the following statement true (T) or false (F)