Both individuals and organizations may engage in "misrepresentation."

After weeks of controversy, Lucas has made his decision. He is going to vote for Jim Smith for school

board. Based on the television commercials alone, Lucas believes that Jim Smith clearly is right for the position. Choose a statement below that best assesses Lucas' decision. A. Lucas' decision may be okay, depending on how many commercials he has seen. B. Lucas has made a decision based on non-biased information. C. Lucas should consult other sources, such as debates, reviews, interviews or websites. D. Lucas should write himself in on the ballet, as the two candidates are clearly less qualified.

Adam wants to know if his ad for the local city council candidate is more persuasive if the candidate attacks his opponent or focuses on his own political agenda. In order to test this, Adam could use:

a. a survey b. likert-scales c. an experiment d. a direct comparison