Adam wants to know if his ad for the local city council candidate is more persuasive if the candidate attacks his opponent or focuses on his own political agenda. In order to test this, Adam could use:
a. a survey
b. likert-scales
c. an experiment
d. a direct comparison
c. an experiment
Communication & Mass Media
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__________ argument says that what is true generally is or will be true in a specific instance
Fill in the blanks with correct word
Communication & Mass Media
Which category of informative speech topics are the most compatible with the "how to"
approach? A) concepts B) events C) recreation D) people
Communication & Mass Media