After weeks of controversy, Lucas has made his decision. He is going to vote for Jim Smith for school
board. Based on the television commercials alone, Lucas believes that Jim Smith clearly is right for the
position.
Choose a statement below that best assesses Lucas' decision.
A. Lucas' decision may be okay, depending on how many commercials he has seen.
B. Lucas has made a decision based on non-biased information.
C. Lucas should consult other sources, such as debates, reviews, interviews or websites.
D. Lucas should write himself in on the ballet, as the two candidates are clearly less qualified.
C
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What may cause a description to become less effective?
A) audience inattention B) overcomplexity C) emotional overkill D) unfamiliar terms
Which classical rhetorician divided persuasive proof into logical
arguments (logos), emotional arguments (pathos), and arguments based on speaker character (ethos)? a. Aristotle b. Cicero c. Corax and Tisias d. Plato e. Quintilian