Oral language can engage listeners at a personal level

Janet works for an advertising company, where she develops news releases for various clients. For a recent news release, she was asked to write a brief, crisp, and creative phrase. She is told it should encourage readers to keep reading the article

What is this brief creative phrase called? a. Headline b. Release template c. Lead paragraph d. Boilerplate

Interview research with small groups ensures which one of the following?

a. a wider range of topics b. depth of conversation c. truthfulness in responses d. validity of the resulting data