Janet works for an advertising company, where she develops news releases for various clients. For a recent news release, she was asked to write a brief, crisp, and creative phrase. She is told it should encourage readers to keep reading the article
What is this brief creative phrase called?
a. Headline
b. Release template
c. Lead paragraph
d. Boilerplate
A
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How is the Google company structured?
A. It has a centralized structure. B. Google has a large upper management and a small middle management. C. It has a small middle management and a hands-on upper management. D. Google has a hierarchical structure.
CHOOSE ALL THAT APPLY. Which are among the positive ways in which direct-to-consumer advertising of medications impacts health communication?
a. It increases patient awareness of illnesses treated by the medication. b. It shows a conversion to moral behavior on the part of drug manufacturers. c. It increases patient awareness of available treatment options. d. It increases the likelihood that patients will take a more active role in discussions with providers.