Interview research with small groups ensures which one of the following?
a. a wider range of topics
b. depth of conversation
c. truthfulness in responses
d. validity of the resulting data
b. depth of conversation
Communication & Mass Media
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A central thesis of media multiplexity theory is that changes to the media landscape alter weak ties only minimally, but may change the nature of strong ties considerably.
a. true b. false
Communication & Mass Media
What motivational appeal is best exemplified by stating to an audience that they can succeed through hard work?
a. achievement and recognition b. understanding c. tradition d. safety and security
Communication & Mass Media