Which of the following capture complications in measuring a company's triple-bottom line performance?

A. Revenue and cost metrics do not capture the impact of CSR on the social/ environmental causes to which the company gives.
B. A company's profitability and financial performance is only weakly correlated with investments in CSR
C. Some companies don't have a business case approach to their CSR initiatives, and so, assessing financial metrics seems spurious.
D. There is no standard approach to measuring a company social and environmental performance.
E. All of the above capture measurement complexities.

E

Business

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Marketers must balance the ________ of mass marketing with the ________ of offering each individual customer exactly what he wants

A) efficiency; effectiveness B) effectiveness; efficiency C) investment; cost D) cost; investment E) positioning; scale

Business

Most investment professionals consider the Dow Jones Industrial Average (DJIA) to be the most appropriate comparative gauge for evaluating the investment performance of a broadly based common stock portfolio

Indicate whether the statement is true or false.

Business