Most investment professionals consider the Dow Jones Industrial Average (DJIA) to be the most appropriate comparative gauge for evaluating the investment performance of a broadly based common stock portfolio

Which statement about positive language is not correct?

A) It is more likely to help achieve your objectives than negative language. B) It builds and maintains goodwill between you and your reader. C) It often provides more information than negative language. D) It stresses what can be done instead of what cannot be done. E) It detracts from your ability to persuade the reader.

Describe the four main elements of the marketing environment