Marketers must balance the ________ of mass marketing with the ________ of offering each individual customer exactly what he wants

A) efficiency; effectiveness
B) effectiveness; efficiency
C) investment; cost
D) cost; investment
E) positioning; scale

A

Business

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A company consists of a corporate office and operating divisions. Each operating division represents a separate business or profit center in which the top corporate officer delegates responsibilities for day-to-day operations and business-unit strategy to division managers. What type of structure does this company have?

a. Functional structure b. Simple structure c. Multidivisional structure d. Complex structure

Business

Which of the following is an off-price retailer that sells a limited selection of brand-name grocery items, appliances, clothing, and other goods at deep discounts to members who pay annual membership fees?

A) warehouse club B) service retailer C) convenience store D) hypermarket E) superstore

Business