A furniture company that makes its marketing program elements uniform, targeting entire regions with similar products, is demonstrating ________

________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications

A) Mass customization B) Reverse engineering C) Interoperability D) Backward compatibility E) Benchmarking

A hospital that spends hundreds of thousands of dollars on lifesaving monitoring equipment demands that the seller provide in-service training on the equipment for its personnel

The hospital also expects the seller of the equipment to quickly respond any time the equipment needs maintenance. The monitoring equipment is an example of a(n) ________. A) goods-dominated product B) service-dominated good C) equipment-based service D) facility-based service E) people-based service