Marathon runners are an example of a subculture

During the ________ stage of the new-product development process the company seeks to answer questions such as (1) what is the market opportunity for this product? (2) how does this product impact the brand? and (3) what are the costs to bring the product to market?

Fill in the blank(s) with the appropriate word(s).

Which of the following leadership behaviors is likely to differentiate between transactional and transformational leaders?

A) management by exception (active and passive) B) contingent reward C) individualized consideration D) micromanagement E) laissez-faire